Communication strategies

Fitzrovia is a thriving district neighbouring Soho and Bloomsbury. Once renowned as a hub for writers and artists, this home to a significant residential population has more recently developed into a centre for commerce. Media and architectural organisations have led the way for a burgeoning business community where both large and small organisations exist side by side.

The Fitzrovia Partnership initiative seeks to attract private sector support to add value to the management of Fitzrovia. It seeks to embrace businesses and local stakeholders to deliver a safer, cleaner, better presented and more accessible district, communicating and promoting a strong sense of the Fitzrovia identity. The partnership plans to work with both small businesses and the local amenity groups to help preserve and enhance a vibrant commercial and residential community.

GJR Consulting is leading this initiative on behalf of the Fitzrovia Partnership Board.

The plan aims to deliver:

Pro-active business management

Improved standards

Destination of choice
A location people want to live, work and visit

Sense of place

Commercial return

The plan incorporates 8 key components. Each part aims to deliver added value activities as part of an integrated management plan; seeking to take the ‘Fitzrovia experience’ to a new level.